Media Fundamentals-Interactive Media

Interactive Media is the holy grail of advertising. The advertiser has been able to expose a potential buyer to a message, the buyer is engaged in a buying decision and now you have the opportunity to close the sale by directly communicating with the buyer. In short, advertising has physically connected the buyer and seller.

Interactive Media can assume many forms. Telemarketing, for instance, can be classified as Interactive Media. Other forms include Interactive Voice Response systems (IVR) and some types of Web or Internet-based advertising systems. Interactive Media also tends to be an impulse buy based decision matrix. "I am hungry...NOW, give me pizza..NOW, I don't care what the cost is, I want it...NOW.

There is a distinction between defining "Interactive Media" from a design or programmatic perspective and from pure advertising point of view Creating a software program that presents the ability to interactive with media streams is one method of engagement, In our context, Interactive Media is a funnel to the sale, to connecting the BUYER and the SELLER.